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One small step.

One small step. One small step. One small step.

backing founders circa 2010

i want to board the rocket

One small step.

One small step. One small step. One small step.

backing founders circa 2010

i want to board the rocket

Fail fast, pivot quickly. Success is not final, failure is not fatal; it is the courage to continue that counts most. Be resilient.


George Baker, Sr.

About

2 The Moon Ventures

2 the Moon Ventures is an investment vehicle founded by entrepreneur, technologist, and innovator George Baker, Sr. Based in Dallas, George invests in companies that need an extra boost, taking that "one small step" to greatness.

George Baker, Sr.

George’s investments have leveraged his deep expertise in parking management, technology, SaaS platforms, and commercial real estate. He also enjoys supporting high-impact founders in apparel, food & beverage, sports & entertainment, the outdoors industry, and more.


George proudly holds five patents in innovative technology across the parking, sports, and entertainment sectors. His commitment to revolutionizing each industry he engages with is mirrored in his embodiment of a servant leader. He consistently prioritizes the needs of others, assisting them in realizing their full potential. 

1/5

The fleet of rockets

ParkHub is a complete parking ecosystem that offers premiere enterprise solutions to the industry’s top management and operating companies. Currently taking the event parking sector by storm, their hardware and software platforms are being utilized domestically coast to coast at over a dozen of the world’s top ranked venues and management companies.

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Mowbot by Robin Technologies facilitates landscapers in achieving significant top-line and bottom-line results by utilizing Robots as a Service (RaaS) via their exclusive software platform. Serving as the liaison between manufacturers and landscapers, Mowbot provides a distinct tech stack, empowering the deployment of autonomous mowers and fleet management. This system minimizes labor, cuts equipment and trucking expenses, enhances eco-friendliness, and delivers high-quality service.

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Vinli is the preferred mobility intelligence partner for the largest fleet and insurance organizations in the world. We are committed to solving the most pressing business challenges in the automotive fleet industry by building uniquely collaborative, long-lasting relationships with our customers, all while delivering unmatched technology

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U.S. Border Patrol Agent, Angel Waters, makes a routine apprehension that will haunt him forever.

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RUJO Boots was born out of a desire for high quality cowboy boots that don't break the bank. Our story begins with the goal of making A Better Boot for A Better Price.

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Say goodbye to bland. It's officially time to retire your old, basic sandals and shoes. Our premium materials boast bright color pops, classic patterns, and plush textures that match both your daily moods and adventures.  Look good. Feel good. Do good. Hari Mari is a proud partner in the fight against pediatric cancer, donating 1% of sales to St. Jude to help pay for medical & treatment costs for children and families in-need. Thank you for joining the fight.

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IPTalons, Inc. offers comprehensive managed services for research security, compliance, and insider risk management. Specializing in design, implementation, and ongoing operations, we conduct audits and assessments to fortify security efforts in universities and innovation-centric corporations. Our services encompass threat hunting, incident management, and insider threat programs, safeguarding trade secrets and providing expert consulting across academic, corporate, and government sectors.

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Tiff's Treats takes pride in their expertise in freshly baked, hand-delivered classic cookies. Whether indulging in warm treats delivered to your doorstep or sending them as heartwarming gifts, their commitment to excellence ensures top-tier product quality and service. Each order is crafted with care, dedicated to spreading joy and happiness.

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A digitally native home inspection and home service platform. The roof is the most important part of the home and we use AI to make getting a roof faster, cheaper and better. So Manage your home services online.

Say goodbye to the hassle of managing multiple home service providers. SmartRoof streamlines the process for you and is all under one account.

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G.O.A.T. Fuel ® (“greatest of all time”) was created by pro Football Hall of Famer, Jerry Rice and his family. It is a premium sports energy beverage and lifestyle brand focused on bringing health-forward, innovative products and a G.O.A.T. mindset to consumers. We believe the term G.O.A.T. shouldn’t be reserved only just for athletes but anyone striving to be great.

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Developing with Purpose, we specialize in creating innovative office, retail, and self-storage projects. With a rich history spanning 37 years, our expertise lies in crafting cutting-edge developments tailored to meet the evolving needs of retail, office spaces, and self-storage facilities, ensuring functionality and relevance in today's market.

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WashMetrix stands as the forefront provider of data analytics software built for car wash operators. Their foundation rests on the commitment to equip car wash teams with critical data, enabling the streamlining of operations, elevation of financial performance, and informed decision-making.

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Hurdle Apparel revolutionizes foot comfort with its MicroGravity Matrix and MicroPly2 knitting technology, offering unparalleled support and protection. Their engineered socks cater to active, working individuals, providing relief and preventing blisters, whether running a race or enduring long work hours.

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The Capital Factory All Access Fund connects Texas entrepreneurs with vital resources, offering investments between $10,000 and $250,000. It serves as a hub for over 100 mentors, executives, and investors, providing coworking spaces, events, and mentorship in Austin’s dynamic tech ecosystem.

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Caddo Ark Storage is a 50,000 sq. ft. self-storage facility in Garland, TX, offering a variety of unit sizes, including large commercial spaces. Established in 1971, it features six climate-controlled warehouse units and caters to industrial tenants, ensuring competitive rates and long-term occupancy.

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Nurovant is an AI-powered learning companion that revolutionizes digital education by analyzing and simplifying lecture content. It enhances learning efficiency by adapting to individual styles and needs, making it an essential tool for students and professionals seeking to improve their educational experiences.

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Durango TurnKey Services is the premier partner for seamless make-ready and renovation services in the multifamily industry. They provide comprehensive solutions for painting, flooring, surfacing, punch-list items, and minor repairs, ensuring properties are move-in ready and maintained to the highest standards.

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Cali Sober is a THC seltzer brand offering a refreshing, hemp-infused alternative to alcohol, designed to deliver relaxing and euphoric effects without the harmful impact of traditional drinks. Made with all-natural ingredients and precisely dosed to stay within legal THC limits, Cali Sober promotes a healthier, more enjoyable way to unwind.

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Alvies is an Austin-based cowboy boot company that creates durable, stylish boots and flip-flops designed for a life well-lived. Combining timeless craftsmanship with a modern, approachable ethos, Alvies makes boots for everyone—not just cowboys.

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Healthy Hip-Hop is a company dedicated to connecting children and families through the vibrant culture of hip-hop, delivering music that carries relevant and healthy messages. With their iOS and Android applications, the company offers an exclusive library of Healthy Hip-Hop music, featuring countless hours of original tracks.

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Explore the Rujo Boots and Hurdle Collab

Two of our Dallas-based rockets have joined forces to launch the Rujo X Hurdle boot sock collection, blending Rujo's premium craftsmanship with Hurdle's performance tech for ultimate comfort and support.

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